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General Data System started in the middle 1980s with its foundation rooted in UNIX. The world was much different in those years with technology that was far less sophisticated and far more propriety; however GDS enjoyed immediate success with its initial ProfitTool Business Management Software Solution.
GDS has always been a privately held independent technology based company. Furthermore,
all GDS stockholders are part of the day to day operation of the company. Each 
one fulfills and brings specific technical or operational talent to the overall
operation of the company. There are no outside investor(s) managing any aspect
of GDS.
This business model has provided the GDS management team the freedom of choice to do what is best to serve the Client.
The GDS business model upon which we have built serves a community of hundreds of wholesalers and distributors over the years and revolves around some very simple and long-lasting principles.
- "Single Source of Responsibility" — This offers the small to medium wholesaler the best Technology Partnership. No matter where the problem lies, this business model places problem determination and problem solution with us.
- System design and implementation must be Affordable, Customizable and Scaleable.
- Affordable — Industry Leading Price/Performance Ratios on all products and services.
- Customizable — Flexible System Design and Implementation. ProfitTool is a Full Source Code Product.
- Scaleable — Spans a LAN/WAN environment from 5 to over 50 Users without a dedicated IT person or staff.
- Partner with those who truly understand your business world. For GDS, this means (1) carefully selecting the products and technology Partners we work with and (2) completing the custom work with our staff members, not some off shore or third party development team.
The ProfitTool Business Management Software Solution is at the heart of our business, but it is the value added services that GDS wraps around this software system that makes it come alive for each and every Client.